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Business Development

Six Steps to Overcoming Your Fear of Inviting

The topic today is how to overcome your fear of inviting. Here’s where this topic comes from: in business development and life in general, we frequently have the opportunity to invite people to events. Examples include meetings for business networking groups we’re a part of, non-profit galas, or sales presentations done for the purpose of […]


Seven Steps to Creating a Content Video for Online Marketing

The topic today is creating a content marketing video, which can be powerful for you and your business. This is not going to be about where or how to publish videos, but rather a few simple steps on how to create a video that’ll provide value for your customers, prospects, etc. 1. Don’t overthink this. […]


Four Unusual Ways to Gain More Leads and Sales through Networking

Today, we’re going to look at four unusual ways to gain more business through networking. When I say unusual, it’s not because they’re weird or anything like that, but rather because they’re out of the norm. Most people don’t do these things, and they’re missing out. 1. When you’re in a networking event or situation, […]


Lead Generation Miniseries: Putting Your Marketing Plan into Action

Welcome to the conclusion of our marketing miniseries! We talked about building a foundation, then we talked about that next layer of marketing. Now we’re going to put it all together and finalize our marketing plan. The following are some questions and action items for you. If you haven’t read part one and part two […]


Lead Generation Miniseries: Reaching the Next Level

Our last post was about building that foundation to get you ready for creating a marketing plan so you can start generating qualified leads. This post today is sort of the second layer. It’s the next step in terms of moving forward with generating leads. So if you haven’t already read the previous post, please […]