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Business Development

Lead Generation Miniseries: Setting the Foundation for Your Marketing Plan

Today we’re going to look at building a foundation for marketing. As you start creating your marketing plan, what are some fundamental things you need to look at before getting into the nitty-gritty of execution? One thing to think about is this: What words do people think of when pondering your company? Healthy? Safety? Results? […]

Appreciation Marketing – Increase Your Income and Have Fun Doing It

Today we’ll be discussing growing your income through appreciation marketing. Now, the first thing that we need to do is start off with the right mindset. In a way, we have to forget about the income bit and focus a hundred percent on the appreciation part of the equation. Because even if your income doesn’t […]

Seven Steps to Getting the Most out of One-on-One Meetings with New Referral Sources

When meeting a referral source that could potentially become a new strategic alliance for you one-on-one, how do you approach it? What do you want to accomplish during that one-on-one meeting? That’s what we’re going to talk about today. I broke the topic down into seven different steps you can take to prepare for each […]

Six Good Reasons to Say “No” to Opportunities in Business Development

The topic today is when to say “no” in business development. Now, for the most part, there are two separate groups of people when it comes to this idea. One group likes to say “yes” to almost anything and everything. For example: Do you want to go to another networking event? Yes. Here’s another marketing […]

How to Leverage the Press and Social Proof to Get an Edge Over Your Competition

In my last post, I talked a lot about using client testimonials as social proof in your sales cycle. There’s no better way to sell your products or services than from the mouths of your clients. Social proof is very powerful. So today, we’re going to look at a second method that can also have […]