Six Good Reasons to Say “No” to Opportunities in Business Development
The topic today is when to say “no” in business development. Now, for the most part, there are two separate groups of people when it comes to this idea. One group likes to say “yes” to almost anything and everything. For example: Do you want to go to another networking event? Yes. Here’s another marketing […]
Are You Feeling Too Comfortable in Business? Here Are Six Things to Think About.
Today we’re going to look at the problem of feeling comfortable in business. This is an interesting topic. Many of you have probably reached a level in business where you’re comfortable. Perhaps it was even your goal to reach this level of comfort. For some of you, maybe it wasn’t a stated goal, but that’s […]
So Your Business is Finally Profitable, Congratulations! Now What?
This post is specifically for business owners who have recently started to become very profitable. Maybe you have been struggling with your business, or just plodding along for a year or two, and you’re just now starting to make an excellent profit. The question is, what do you do with all that profit? Here are […]
How to Leverage the Press and Social Proof to Get an Edge Over Your Competition
In my last post, I talked a lot about using client testimonials as social proof in your sales cycle. There’s no better way to sell your products or services than from the mouths of your clients. Social proof is very powerful. So today, we’re going to look at a second method that can also have […]
Why Leveraging Your Customers to Sell for You is Better Than Going At It Alone
I want you to imagine two different scenarios: 1. There’s a prospective client who is interested in your products or services. So, you talk them through a little bit of education, focusing on the benefits of your product. You put together a very professional mini sales presentation. 2. As before, we have a prospect interested […]